Referring to the warm welcome of the Iranian customers, Ali Asghar Saraeinia, IKCO CEO Deputy in Sales and Marketing declared, “IKCO’s proper sale conditions and the customers’ high demand for this car led to the completion of the first short-sale capacity in a few hours.”
Saraeinia also pointed to the Peugeot 207i quality, fuel economy, and attractive design besides enjoying latest European standards as the other reasons for this reception.
With the objective of developing domestic and foreign market shares, Iran Khodro Company unveiled 207i in February 20, 2010. More than 50% of the parts of this car are localized and IKCO is determined to chalk up this figure to 90%, rolling out 20,000 Peugeot 207i by March 2011.
It’s noteworthy; Peugeot has presented this car in the main land of its allied companies i.e. Brazil, Argentina, Malaysia and China.